Carolyn Story BSc. C.ENG, FIET, MIoD

Carolyn's unique background experience of engineering and psychometrics has enabled her to build an extensive track record of success in business acceleration - applying insight into complex business issues with pragmatic and profitable results.

As a Director, Executive and Mentor, Carolyn has combined her knowledge of business and technology to hone her strategic business development skills. For example, she has led a technical consultancy to increase their order book by £2 million in one year and she continues to advise SMEs in the south west on business growth.

She has board level experience within multi-nationals and SME's, using her fine-tuned ability to unearth the latent capabilities of people - finding the hidden opportunities to achieve more from individuals, teams and organisations. Her uncanny ability to gain buy-in and support for change while creating highly motivated teams has enabled many businesses to introduce sustainable organisational change to enabled accelerated business growth.

Currently a Non-Executive Director (NED) of several companies in Devon and Cornwall, her pragmatic insight is used to focus these organisations on a strategy for business growth, whilst increasing capacity to support that growth. Her previous roles include Board Directorships in two global companies, both of which involved mergers and leading through significant culture changes, skills growth, introduction of the use of advanced technologies & innovation lifecycles, creation of multi-disciplinary teams, and new processes leading to considerable improvements in productivity, costs, quality & time to market.

Carolyn has used her expertise to develop PPG Ltd's business diagnostic tool LIMA™ to ensure change is managed cohesively and sustainably through the entire business, as well as co-developing the Entrepreneurs Bootcamp™ programme. She is also fully qualified to administer a number of psychometric indicators, and also the Myers-Briggs Type Indicator (MBTI)®.

If you want to know more about how Carolyn can support business growth in your organisation, she can be contacted at the Pragmatic Performance Group.

Sue Windley, BA (Hons), F.CIM, Chartered Marketer

As a Marketing Communications specialist, Sue has sold and marketed a wide range of products and services, using her practical knowledge of psychology to give clients valuable insight into gaining competitive advantage through understanding people.

Her entrepreneurial approaches to winning business for her own and clients' organisations have enabled our clients to "punch above their weight" to achieve success quickly but also sustainably, earning her the "Business Mentor of the Year" award as part of National Enterprise Week in November 2007.


In her career, Sue has sold and marketed both products and services (from encyclopaedias to cars to people to business success!). Her sales and marketing approaches helped an SME with 6 employees achieve a top 10 placing (based on turnover) for HR Consultancies - no small feat considering the competitors included global management consultancies employing thousands. She now uses this experience to support West Country businesses to accelerate their profit and growth by increasing their "contact to contract" ratios (closing more sales with less effort).

In addition to being the Marketing Director of PPG Ltd, Sue is also the Vice-Chair for the South West Regional Board of the Chartered Institute of Marketing (CIM), where she provides practical hints, tips and tools to businesses on how they can market themselves to sell more, more quickly and more profitably. As a Chartered Marketer, Sue ensures her marketing knowledge and practice is at the leading edge of marketing development and this marketing insight is used by several organisations at a strategic level to accelerate their business growth with Sue as a Non-Executive Director on their Boards.

Sue is also a regular public speaker, where she combines "infotainment" presentations to many business network events with her knowledge of varied learning methods to ensure the audience understands the message in a practical way. She also designs and delivers innovative learning workshops and seminars focused on organisational commercial goals whilst integrating individual career aspirations. Sue was the co-designer of the innovative Entrepreneurs Bootcamp™ programme.

If you want to know more about how Sue can support your organization to accelerated business growth, she can be contacted at the Pragmatic Performance Group.