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Breakfast Seminar (8.00 – 10.00 am)

Wednesday 24 February 2010

Hall for Cornwall, Truro, TR1 2LL

HOW LEGAL IS YOUR SALES & MARKETING?

Many businesses in Cornwall put a great deal of effort into generating sales and building up their business.  But how many stop and think about those sales and marketing activities?

• Do you know what you can and cannot say?
• Do you know what you say actually works?
• Do you know what you say is legal?

This breakfast seminar, hosted by leading corporate/commercial solicitors Murrell Ashworth LLP, will provide an insight into the latest regulations and legislation, plus tips and tools to keep your sales and marketing activities legal and measurable.

The seminar will focus mainly on practical approaches to staying on the right side of the law, for example areas that directly impact how businesses can/cannot promote themselves such as the 2008 Unfair Commercial Practices Directive or the Privacy & Electronic Communications Regulations.

We have three leading specialists in their field:

• Mark Stuart, Head of Research, The Chartered Institute of Marketing will present a user-friendly overview of what legislation and regulations impact commercial enterprises, including case study examples to highlight where businesses go wrong and how they can get it right. The Chartered Institute of Marketing is the world’s largest organisation for professional marketers, making it the first port of call for marketing information, knowledge and insight.
• Katie Ashworth, Partner, Murrell Ashworth LLP will review the key areas of law that impact how businesses communicate with potential and existing customers, including how to avoid getting into the minefield that is mis-representation.  Business law for business people – Murrell Ashworth LLP is a specialist law firm comprising a team of high calibre corporate/commercial solicitors who possess the rare combination of city expertise and local market knowledge.  They bring a fresh approach to the West Country’s legal services community, providing tailored practical legal advice from a commercial perspective in language business people understand.
• Sue Windley, Marketing Director, Pragmatic Performance Group will provide practical guidance on how businesses can measure different aspects of their sales and marketing activities to ensure that they not only stay legal, but can also guarantee effective outcomes for their marketing investment.  Pragmatic Performance Group are business acceleration specialists, providing practical advice, guidance and resource to enable Cornish SMEs achieve sustainable and profitable business growth.

• SEMINAR TIME & LOCATION: 8.00am – 10.00am The event will start with a buffet breakfast and networking before the seminar gets underway at 8.30am.  There will be time for individual questions and additional networking at the end. Venue is the Hall for Cornwall, Back Quay, Truro, Cornwall, TR1 2LL (click here for Map & Directions)

• BOOKING: Please confirm how many places you wish to book (and if you have any special dietary requirements) by e-mailing Caroline Marshall-Hamilton caroline@murrellashworth.co.uk.  Closing date for bookings is 16th February 2009

• COST & PAYMENT DETAILS: £10.00, which includes donation to local charity BF Adventure (charity no: 3546772) which supports disadvantaged children.  Please send payment by cheque, made payable to “Murrell Ashworth LLP” to the firm at 14 High Cross, Truro, TR1 2AJ or contact Caroline for account details for e-payment details.

To find out more about the business lawyers for business people, visit the Murrell Ashworth website.